Body Language
The body language used by each of the people on stage was very similar: with one exception, they all stood center stage and didn't stay rooted to their spot but rather moved a sep or two to the left or to right every now and then. They all appeared relaxed and held a control device in their hands.
Content Structure
A basic structure was followed for each product reveal: a preliminary spoken introduction that is not informative but evocative, followed by a brief video in the same spirit. Then the meat of the product presentation going into details about the specs and technologgies of each product, and finally another video of the device and a brief summary.
For the overarching presentation they organized the reveals from less relevant to more exciting, ending in the major presentation of the event. In this fianl presentation (the iPhone X) they included a hands on demo before before the final video.
Backgrounds
All the backgrounds are mostly black with very few elements. If they have text it's usually no more than three or four lines in a big white font. The most important aspects have a bigger font size. When presenting a product the background has a single image of the product to focus the atention on it. All this is done to focus the atention very easily by eliminating everything that could distract the audience.
Images
The images used before presenting a product can be separated into three categories: the first category contains pictures of large groups of people using and enjoying the product. The second category consists of pictures with an overview of the product. And the last group has pictures that showcase the different uses of the product.
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